Fearne Cotton Celeb Collab

I mean, it’s not every day one of your favourite celebs knocks on your door asking for a collab…

Favourite in the sense that I really resonate with Fearne. Not because I’m famous (obviously 😂), but because I admire her honesty as a woman, her need for peace, creativity and movement, all while juggling work and family life. And I have the utmost respect for doing all of that with the added noise of people, press and social media opinions.

So when the email from her publicist landed in my inbox, I was VERY excited. It felt like the perfect match for my little brand.

The sock slogan was strong, but the message was even clearer: Be less of a c*nt. Because actually, being kind just doesn’t feel strong enough anymore.

We made the first batch, and they sold out very quickly. So we made more… and they sold quickly too. How exciting!

It was such a brilliant collaboration, and working with Fearne’s team was an absolute dream - so smooth, supportive and genuinely lovely from start to finish.

So… who’s next? 👀