We have a new and colourful way to think of fitness: our fitness rainbow. It is about the importance of balance and trying to build something in to your week that is colourful and fun.
In our blog, we liken the challenge of pivoting our community-focused activewear brand online to Ross Geller's humorous "PIVOT!" scene in *Friends*. While navigating a market saturated with similar products, we maintain our distinct identity by promoting leggings that aren't just functional but also fun and flattering, like our flared and reflective star-adorned designs. We emphasise our ongoing commitment to responsible branding over simply being labeled sustainable, aiming to set trends rather than follow them. By engaging directly with our community, hosting free classes, and fostering meaningful collaborations, we continue to empower women to move on their terms, celebrating wellness and individuality. As we adapt to the online landscape, we're focused on building a digital home where every woman can find her perfect fit and feel supported.